In this scenario, the type of event that Larry need to conduct is a marketing/sales event formal.
A formal sales event is one when a salesman addresses the audience and provides them with specific information, sales presentations, or talking points.
Therefore, Larry has to hold a formal marketing/sales event to describe the plan benefits and assist customers with filling out signup forms.
Powerful Marketing Strategies To Grow Your Business Faster:
#1. Set a Goal and a Budget.
#2. Build Your Influence.
#3. Leveraging Employees as Thought Leaders.
#4. Champion One Social Channel.
#5. Build Rapport through Email.
#6. Blog Strategically.
#7. Conduct Research That Impacts Your SEO.
#8. Teach Others.
To learn more about formal events refer : brainly.com/question/10635331
#SPJ4