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Starbucks – a matter of ethics!
Question 1. Encouraging Ethical Conduct: Did Johnson openly acknowledge that his decision was based in ethics and morality? Did his apology and actions promote awareness of an ethical issue? Did it create a positive or negative difference in the communities Starbucks serves? Did it make a positive or negative difference for Starbucks employees and customers?

Question 2. Showing Discipline in One’s Role: Does Johnson explicitly accept responsibility for the incident and provide direction for a course correction? Does he identify ways to collaborate with others when necessary? Does he show he understands what his role is in fixing this problem?

Question 3. Clarifying Culture: Did Johnson clarify his values and the company’s values in his apology and with his subsequent actions? Did Johnson’s apology and follow-up actions uphold Starbucks’ mission and core values? Did he identify gaps between stated and actual values? Did Johnson’s apology help Starbucks employees figure out if their personal values align with the company’s?

Question 4. If you were the CEO of Starbucks, what would you do after such an incident?

Starbucks A Matter Of Ethics Question 1 Encouraging Ethical Conduct Did Johnson Openly Acknowledge That His Decision Was Based In Ethics And Morality Did His Ap class=

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Yes , Johnson was known to have openly acknowledge that his decision was based in ethics and morality as he talked about Starbucks policy that is made to help keep the third place environment in line with their mission.

Did his apology and actions promote awareness of an ethical issue?

Yes, Johnson’s apology is one that calls for awareness regarding the issue as he did apologized to the two men who were involved in the case and also carried on some changes to prevent such scenarios from ever occurring again.

Did it create a positive or negative difference in the communities Starbucks serves?

The new policy did make a positive atmosphere in the community as it created a free society where people can study,  work and also socialize while option to buying coffee or food.

Did it make a positive or negative difference for Starbucks employees and customers?

Yes, it also created a positive difference for Starbucks customers and employees as it portrays a friendly, safe, and welcoming environment set up already for consumers and a place where people can take a nap without any having any set backs. Employees were also given "unconscious bias training" that will be beneficial for the company.

Did his apology and actions promote awareness of an ethical issue?

In the issue with Starbucks, Johnson made an apology and the actions is one that boast awareness in regards to ethical issue. In the apology made by him, one can say yes, it formed a positive or negative difference in the communities where Starbucks is.

Does Johnson explicitly accept responsibility for the incident

Yes, Johnson explicitly took responsibility for the incident and he also apologizing and told the newsmen that the video was "hard to watch" since the treatment of the black men was unfair and should not have occurred in that way.

Does he identify ways to collaborate with others when necessary?

He did identify ways to work collaborate with others when necessary as he meant with the two men involved in the case and also organize a training for his employees.

Does he show he understands what his role is in fixing this problem?

Yes he does this is because he made every effort to deflate the issue and also prevent it from every occurring again.

Did Johnson’s apology and follow-up actions uphold Starbucks’ mission and core values?

Johnson’s apology and follow-up actions is one that uphold Starbucks’ mission and core values as he did investigate what happened and implement the right thing to do in such situation.  

Did Johnson clarify his values and the company’s values in his apology and with his subsequent actions?

In course of issuing his apology, Johnson did clarify his values and the values of the company as he made effort for the training of the staff again and going to Philadelphia to speak to the two men who were involved in a dialogue.

Did he identify gaps between stated and actual values?

Yes he did he identify gaps between stated and actual values as he talks about what the company stands for and others.

He finds the gaps between stated and actual values and his apology did help Starbucks employees figure out if their personal values align with the company’s as they were said yo be given training again.

If you were the CEO of Starbucks, what would you do after such an incident?

If I am the CEO,  I will makes sure to take the right steps immediately as Johnson delayed a little bit and as such people protested. I will keep the people up to date with information regarding how the issue is been handled.

Learn more about Ethical Conduct from

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