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how companies themselves are inviting consumers to play a more active role in shaping and products and brand content

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Companies themselves are inviting consumers to play a more active role in shaping products and brand content through consumer-generated marketing.

Who is a consumer?

A consumer is the end-user of the product. He is one who utilizes or consumes any goods and services. All consumers can be customers but all customers can not be consumers.

User-generated information, such as blog posts and product evaluations, is used in consumer-generated marketing (CGM). It is a low-cost marketing method. The affordability and ease of creation are the main benefits of this kind of marketing.

Companies invite consumers to provide their feedback and reviews which acts as brand advertising for their organization with the help of blogs and organizing contests for them.

Learn more about brand, here:

https://brainly.com/question/3355316

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