Patsy has a Mary Kay cosmetic business. She uses word-of-mouth selling techniques to promote her products and encourages her customers to have at-home parties so that she can demonstrate her products and take orders. The only problem is that Patsy doesn't speak Spanish and she lives in a predominantly Spanish speaking community. This example shows that _______. a. Patsy has too small of a market to be successful b. Patsy's business meets the criterion of accessiblity c. Patsy must be able to reach and speak to members of targeted segments d. Patsy's business meets all criteria for a useful segmentation scheme