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Sagot :
Lincoln company's strategy of dividing its consumer market will enables it to define customer needs and wants more precisely.
What is the strategy used by Lincoln company?
In marketing, this is known as segmentation which involves division of customers according to their segment such as age, needs, gender etc.
Here, as the firm has divided its consumer market into several groups that have similar interests in wooden furniture, this will allow them to define customer needs and wants more precisely.
Therefore, the Option B is correct.
Read more about segmentation
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