Emilia bought some Japanese sushi at the grocery store for $14. When she got it home and served it to her family, it tasted rancid. She brought the sushi back the next day and was given a full refund with no questions asked. Evidence indicates that successful handling of product and service failures as in Emilia's situation leads to _______. a. decreased levels of online shopping b. lower levels of customer loyalty c. increased levels of online shopping d. higher levels of customer loyalty

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05-07-2022
Business

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Emilia bought some Japanese sushi at the grocery store for $14. When she got it home and served it to her family, it tasted rancid. She brought the sushi back the next day and was given a full refund with no questions asked. Evidence indicates that successful handling of product and service failures as in Emilia's situation leads to _______. a. decreased levels of online shopping b. lower levels of customer loyalty c. increased levels of online shopping d. higher levels of customer loyalty

Sagot :

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D. Higher levels of customer loyalty

What is customer loyalty?

Customer loyalty is described as when clients reward a business again and time again business. Consistently choosing one brand over another, loyal customers frequently stand up for that brand against rivals.

Building a loyal customer base means making them willing to purchase your products at any cost, especially when there are less expensive options available. Customers that are devoted and pleased with your product or service can also promote it to their friends and family and support your business even in trying times.

Learn more about CRM with the help of the given link:

brainly.com/question/21299183?referrer=searchResults

#SPJ4

Sagot :

What is customer loyalty?

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