At the "approach stage" in the personal selling process, a salesperson's physical appearance, speech habits, personality, and even hygiene will have the greatest effect.
What is approach stage of the personal selling process?
Approach refers to the salesperson meeting the prospect in person and engaging in face-to-face conversation to better understand them.
The approaches of personal selling includes-
- stimuli reaction,
- mental processes,
- need fulfilment,
- issue resolution, and
- consultative methods
Therefore, the sales process' delicate and crucial stage of approach determines whether the deal will be closed or not.
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