In response to the need to reinforce the brand promise, "integrated marketing" is about mixing and matching marketing activities to maximise their individual and collective effects.
What is integrated marketing?
By using integrated marketing communications, a business may make sure that all of the advertising tactics it uses are transparent, consistent, and directed at the same objectives.
The elements of integrated marketing is strategy. An integrated strategy is the foundation for everything, including
- marketing,
- websites,
- creative,
- social media,
- public relations,
- SEO,
- paid social media,
- paid media.
To know more about the main parts of a marketing plan, here
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