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Beau, a fashion design company, organizes an online contest. Participants are asked to design women's apparel to be posted on a social media website where its members can vote and provide feedback. Based on those votes, Beau will announce the winner and offer that individual a job at its firm. In this scenario, Beau is involved in _____. a. crowdsourcing b. tagging c. brandjacking d. blogging

Sagot :

Based on those votes, Beau will announce the winner and offer that individual a job at its firm. In this scenario, Beau is involved in crowdsourcing.

What does Crowdsourcing mean?

Crowdsourcing is the practice of turning to a body of people to obtain needed knowledge, goods or services.

The term crowdsourcing is a combination of crowds and outsourcing and was coined in 2006 by Wired magazine author Jeff Howe in his article "The Rise of Crowdsourcing."

As the term implies, crowdsourcing is when an entity -- whether an individual or an organization -- requests specific resources from a group of people (the crowd). Businesses, individuals and organizations of all kinds have used this process to solicit ideas and raise money as well as consolidate and promote information.

These entities leverage the internet, social media and purpose-built platforms to elicit and receive the knowledge, goods or services they're seeking. This allows them to engage with a broader spectrum of sources than they would if they had used employees, suppliers and other traditional sources of expertise via conventional routes of engagement.

Thus, we can say that the correct option is A.

Learn more about crowdsourcing on:

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