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Sagot :
Airbnb is an example of a global brand.
What is a global brand?
- The management of a brand around the globe with the goal of boosting its power and awareness in the markets in which it competes is referred to as global branding.
- This tactic is sometimes referred to as international branding or global branding.
What is a brand mark?
- A brand mark is a symbol, component, work of art, or visual representation that aids in the quick identification of a specific business.
- It is crucial for creating and preserving a brand's reputation.
What is a local brand?
- A local brand is one that advertises to and targets its goods and services toward a specific group of customers depending on location.
What is brand equity?
- In marketing, brand equity refers to a brand's intrinsic value or the perceived social value of a well-known brand name.
Therefore, Airbnb is an example of a global brand.
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