Discover a world of knowledge at Westonci.ca, where experts and enthusiasts come together to answer your questions. Explore thousands of questions and answers from knowledgeable experts in various fields on our Q&A platform. Get precise and detailed answers to your questions from a knowledgeable community of experts on our Q&A platform.
Sagot :
In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
What is a co-branding strategy?
- Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
- Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
What is a one-brand-name strategy?
- When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
- Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
What is a transactional marketing strategy?
- A business technique known as "point of sale" transactions is called transactional marketing.
- Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
Know more about brands here:
https://brainly.com/question/24456504
#SPJ4
We hope our answers were helpful. Return anytime for more information and answers to any other questions you may have. Thank you for visiting. Our goal is to provide the most accurate answers for all your informational needs. Come back soon. Thank you for using Westonci.ca. Come back for more in-depth answers to all your queries.
