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Sagot :
The large investment the company made in the failed project most likely was made by a manager who did not fully understand "Sunk Costs".
What is Sunk Cost?
An price or investment that has already been made and cannot be recovered is referred to as a sunk cost.
Types of sunk cost are -
- Investment in advertising. This money is lost if you advertise a new product; it cannot be recovered.
- Investigation into a new product.
- Labour expenses.
- New software system installation and operational procedures.
- Loss of relationships in business and reputation.
Therefore, Sunk expenses are unrelated to any particular occurrence and shouldn't be taken into account while choosing an investment or project.
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