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Sagot :
"Switching costs" are costs that make customers reluctant to switch to another product or service.
What is Switching cost?
The expenses a consumer incurs as a result of switching brands or products are known as switching costs.
The possible switching costs are -
- Financial,
- psychological,
- effort-based, and
- time-based
The switching cost can be created by-
- The value that points programs generate for the brands that use them and the customers who take part in them much outweighs their seeming simplicity.
- By rewarding customers with points for every purchase, brands can increase the switching costs' motivating effect by giving their customers something to lose if they go to a rival.
To know more about switching costs, in the context of technology industries, here
https://brainly.com/question/15586831
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