When a company allows other organizations such as Walmart, Costco, or Target to resell its product under their own names it is called a private branding.
How does private branding work?
Without spending money on expensive manufacturing facilities, designers, quality assurance staff, or a specialized supply chain, private branding is an economical approach to make a good.
What is a good illustration of a private brand?
A consumer product that is created specifically for a given retailer to sell in its store is known as a private brand. Store brand foods, clothing, and pharmaceuticals are typical examples of private brands.
What does a private brand serve?
This has the advantage of extending reach and sales potential by marketing a product to larger shops who will offer it in the retailer's brand packaging. A manufacturer can avoid the laborious branding process, which calls for conception, testing, implementation, and distribution by selling to private brands.
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