Here, Uber uses permission marketing.
What does "permission marketing" mean?
Any form of advertising that requests and honors a customer's explicit approval before delivering marketing materials is known as permission marketing.
How does permission marketing work?
- Make the first message. Making the initial message that can encourage additional contact with your target audience is the first stage in permission marketing.
- Continue your informational campaign.
- Offer substitute incentives.
- Raise the level of permission.
- Make a sale.
Which permission marketing example is the best?
Permission marketing is exemplified well by subscription email updates. Users have the option to receive updates and offers via email on a regular basis based on the interests they indicated during registration on a website or at another consumer touch point.
Learn more about permission marketing here https://brainly.com/question/15406303
#SPJ4