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Pet Food Plus wants to determine if packaging affects customer purchase decisions, so it placed two different packages for the same cat food on a local pet store shelf and then viewed store video to see which package customers reached for first. What form of research is this

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Tutorconsortium330

This form of research is observation.

How does market observation help?

A highly skilled researcher will typically observe how individuals or consumers behave and interact in the market in real-world circumstances. It is intended to provide exact, accurate information on what consumers actually do as they interact in a particular market sector.

A poor marketing effort has serious repercussions. For this reason, it is essential to conduct a perfect market observation in order to get the greatest outcomes and ensure your ability to compete in the market. Develop a clear understanding of what you hope to gain from the observation and whether you require assistance during the entire process. The purpose of observation is to broaden your perspective.

Learn more about marketing research here:

https://brainly.com/question/15576107

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