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Promotion mix
What is Promotion mix?
By using the goal rate of return on investment, or what the company anticipates from the venture's investments, the firm sets the price for a product or service. The rate of return pricing helps the business generate the necessary amount of profit to keep its liquidity. The price is set so that if sales continue to grow at the rate they are now, the ultimate objective of creating corporate profit is achieved.
What is the objective of Promotion mix?
- To inform potential customers about the features, availability, and applications of items.
- To increase demand, clients' awareness and interest must be raised.
- To set a product apart from rival products by fostering brand loyalty.
- To maintain sales by emphasizing the usefulness of the product.
Promotion has often been the target of criticism. Some opine that “promotion contributes nothing to society”, and for some others “promotion forces consumers to buy products they cannot afford and do not need”, and so on. It may be true that promotion can certainly be criticized on many of its aggressive and compelling factors. But it should also be recognized that it plays a crucial role in modern society, particularly in business, economic and social spheres of influence.
Learn more about Promotion mix at https://brainly.com/question/20879094?referrer=searchResults
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