Answered

Welcome to Westonci.ca, where curiosity meets expertise. Ask any question and receive fast, accurate answers from our knowledgeable community. Join our platform to connect with experts ready to provide accurate answers to your questions in various fields. Connect with a community of professionals ready to help you find accurate solutions to your questions quickly and efficiently.

After Josh bought his first pair of Nike basketball shoes he was pleased that he did. He likes how the shoes provide support and the way they fit. Even though there are many brands to choose from, Josh is convinced that no other shoes compare to Nike. In terms of brand equity, this exemplifies the fact that Blank______.

Sagot :

jayilych4real

The given scenario shows a very good example that brand equity increases a firm's ability to gain a competitive advantage


What is Competitive Advantage?

This refers to the condition that puts a particular company in a favorable position over its competitors.

Hence, we can see that based on the competitive advantage that Nike as a company has, Josh believes that they are better than others and this shows that brand equity increases a firm's ability to gain a competitive advantage.

Read more about competitive advantage here:

https://brainly.com/question/26514848

#SPJ1

Thanks for using our platform. We're always here to provide accurate and up-to-date answers to all your queries. Thanks for stopping by. We strive to provide the best answers for all your questions. See you again soon. Thank you for using Westonci.ca. Come back for more in-depth answers to all your queries.