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Sagot :
This packaging change is a marketing tactic that may increase sales during the product life cycle's maturity stage.
What are the Product Stages?
The product life cycle is the progression of a product through Five distinct stages—development, introduction, growth, maturity, and decline.
What are the Maturity Stages?
The maturity stage occurs after the introduction and growth stages. The maturity stage is the longest stage of the product life cycle. In this stage, sales growth begins to decline; the company reaches the highest point in the demand cycle; and advertising strategies have minimal impact on sales growth.
What are the characteristics of a product in maturity stage?
The mature stage's main characteristic is that sales volumes are still growing but at a slower rate. The closer to the end of the mature, the slower will be the growth in sales volume. Competition for market share and customers is also more intense.
Learn more about Maturity Stages on:
brainly.com/question/12074531
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