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Sagot :
Consumers are more likely to perceive the value of a product to be less than its price tag indicates if the product's (B) price is set too high in their minds.
- Consumers assume that a higher price denotes a higher quality, but they also assume that they will have to make a bigger financial investment to buy the product.
- As a result, perceived value is the result of the trade-off between perceived quality (i.e., gain) and perceived sacrifice (i.e., loss).
- Lower costs may help you win the sale if the customer feels like they are receiving a good deal.
- On the other side, cheap prices could imply that the item is of subpar quality.
What is consumer perception of price?
- Price perception is influenced by how well people comprehend and interpret price information.
- One of the customer evaluations used to compare the level of sacrifice required to receive items and services is price perception (Zeithaml,1988).
Learn more about consumer perception of price brainly.com/question/7127830
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