At Westonci.ca, we make it easy to get the answers you need from a community of informed and experienced contributors. Discover a wealth of knowledge from professionals across various disciplines on our user-friendly Q&A platform. Connect with a community of professionals ready to provide precise solutions to your questions quickly and accurately.
Sagot :
Consumers are more likely to perceive the value of a product to be less than its price tag indicates if the product's (B) price is set too high in their minds.
- Consumers assume that a higher price denotes a higher quality, but they also assume that they will have to make a bigger financial investment to buy the product.
- As a result, perceived value is the result of the trade-off between perceived quality (i.e., gain) and perceived sacrifice (i.e., loss).
- Lower costs may help you win the sale if the customer feels like they are receiving a good deal.
- On the other side, cheap prices could imply that the item is of subpar quality.
What is consumer perception of price?
- Price perception is influenced by how well people comprehend and interpret price information.
- One of the customer evaluations used to compare the level of sacrifice required to receive items and services is price perception (Zeithaml,1988).
Learn more about consumer perception of price brainly.com/question/7127830
#SPJ2
We appreciate your time. Please come back anytime for the latest information and answers to your questions. We appreciate your time. Please revisit us for more reliable answers to any questions you may have. Get the answers you need at Westonci.ca. Stay informed with our latest expert advice.
