The answer is Branding.
Branding refers to a marketing strategy that aims to promote and manage a company's, product, or brand's image.
When we add personal to branding it means that it is a practice that consists of an individual promoting their own image and skills through marketing and advertising techniques usually used to promote a brand.
In this approach, the individual aims to become a "recognized brand" himself.
The personal branding process can be undertaken as part of a professional activity or on a more personal basis.
Hence, Personal Branding involves deciding what makes you unique and desirable in the job market and preparing a tagline and employer-focused elevator speech.
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