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Sagot :
Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or pay huge fees to obtain exclusive sponsorship rights.
Direct-response advertising has the following characteristics:-
- Makes a specific offer Provides all the information required to make a decision includes a means of responding (website, toll-free number) to make things easier.
Metrics to Measure Your Sponsorship ROI -
1) Brand impressions (onsite, social media mentions, PR releases, etc.)
2) The number of new leads generated.
3) Lead quality/position.
4) Onsite purchases/opt-ins.
5) Click-through rate.
6) Email open rate.
7) Website visits.
8) Social media interaction.
What is sponsorship valuation?
- A property's assets are evaluated as part of the sponsorship valuation process in order to assign a monetary value to each component that might be made available to a sponsor partner.
- The goal of this exercise is to assess the value of a sponsorship program and estimate a reasonable market value for it.
Learn more about sponsorship valuation brainly.com/question/15217613
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