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The Sara Lee Company sells the Hanes brand of hosiery in the United States. The manufacturer of this hosiery brand in Great Britain sells it under the brand name of Pretty Polly. The Sara Lee Company is using _____ to broaden its global marketing base without investing in overseas plants and equipment.

Sagot :

bharathparasad577

The Sara Lee Company is using contract manufacturing to broaden its global marketing base without investing in overseas plants and equipment.

  • A manufacturer who enters into a contract with a business for supplies or goods is known as a contract manufacturer. A sort of outsourcing, it is. A contract packager, sometimes known as a copacker, is a manufacturer who performs packaging activities under contract.
  • Contract drafting: There are various contract manufacturing agreement kinds from which to pick. Private label manufacturing, contracts for the production of specific components or parts, labor or service subcontracting, and end-to-end service agreements all fall under this category.
  • When a small business contracts with another business to make its products, contract manufacturing happens. It helps small business owners to start selling their goods without having to raise the significant sum of money required to set up and maintain a factory.

Thus this is the answer.

To know more about Contract, refer:https://brainly.com/question/984979

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