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Sagot :
Problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation are the steps in the consumer buying decision process.
The consumer buying decision process includes 5 key steps. These are
Problem recognition- It identifies the need of the product.
Information search - It takes into account the associated information.
Evaluation of alternatives - Under this substitute commodities are compared with the commodity consumer is willing to buy.
Purchase decision- It involves the step of actual purchase of a product
Post-Purchase - It involves the evaluation of the product after purchase
All these steps play an important role in determining the consumer buying decision process. By better understanding of consumer buying decision process, the business can market their product and service in the most appropriate way.
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