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A new sales representative has heard stories that in the past, representatives who were rude to clients were immediately dismissed. According to behaviorism social cognitive theory, the new rep will learn that being fired will result from rudeness.
Behavior social cognitive theory (SCT) started as the Social Learning Theory (SLT) in the 1960s by Albert Bandura. It developed into the SCT in 1986 and posits that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior. The unique feature of SCT is the emphasis on social influence and its emphasis on external and internal social reinforcement. SCT considers the unique way in which individuals acquire and maintain behavior, while also considering the social environment in which individuals perform the behavior. The theory takes into account a person's past experiences, which factor into whether behavioral action will occur. These past experiences influences reinforcements, expectations, and expectancies, all of which shape whether a person will engage in specific behavior and the reasons why a person engages in that behavior.
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