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Sagot :
The answer is Positioning.
Market segmentation is the process of dividing a market into distinct groups of customers who have different characteristics, needs and behaviors and therefore require different products or marketing programs.
Market targeting is concerned with evaluating each segment’s attractiveness for the company and selecting one or more segments to enter. The evaluation of segments is based on the question- which segment the company can serve best.
In other words, we should concentrate on and enter those segments in which we can generate the greatest customer value over time.
Differentiation in marketing means creating specialized products that gain a competitive advantage with a particular segment of the market.
Hence, The process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as Positioning.
Learn more about Market Strategy :
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