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The Los Angeles Lakers (professional basketball team) redesigned its uniforms. Their organizational buyer must now go out and purchase new warm-ups to match the new design. The type of organizational buying process most likely to be used would be:

Sagot :

The type of organizational buying process most likely to be used would be Modified rebuy.

What is Modified rebuy?

  • A modified rebuy occurs when a corporation reorders goods from a vendor it has already worked with but wishes to change a few details, such as the features, design, packaging, quantity, or delivery timeframes.
  • This modification indicates adjustments made to the supplier's or the client's needs.
  • This happens when a company wants to buy the same goods but changes the packaging, the delivery schedule, or the number of goods they offer.
  • Companies may also think about placing an order with a different provider if they are unsatisfied with the previous products.
  • Sellers attempt to determine whether products have matched customers' expectations in order to avert such a predicament.
  • If not, they look for approaches to allow customers to modify parts of their order.

To learn more about modified rebuy refer to:

https://brainly.com/question/8530057

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