The Internet has option (b)i.e, increased the intensity of price competition.
How product pricing is decided?
Numerous elements influence pricing decisions when it comes to product pricing models. These variables include the price of the product or service, the level of demand, the target market, as well as internal and external factors.
There are four main effects on the intensity of price competition due to the internet:
- higher price transparency
- downward price pressure
- Creative pricing strategies
- Alternative pricing or policy structures
There are seven main product pricing strategies
- Value-based pricing.
- Competitive pricing.
- Price skimming.
- Cost-plus pricing.
- Penetration pricing.
- Economy pricing.
- Dynamic pricing strategies.
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