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Massages For You offers single massages at the price of $75. However, if you buy a one-year membership, you will have a monthly fee of $65 per massage. What selling technique is Massages For You using in this example

Sagot :

Parrain

Based on Massages For You offering a lower one-year membership monthly fee, this is called Trading up.

What is the Trading Up selling technique?

Trading up refers to when a customer is subtly encouraged to spend more money on a product because a higher quality is offered against a lower quality.

A single massage here is $75 yet a monthly subscription is $65 per month which would be $780 a year.

This is trading up because the lower monthly price will lead to the person spending more on the yearly subscription as opposed to the single massage.

Find out more on marketing techniques at https://brainly.com/question/14704291.

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