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A group that an individual identifies with and that influences beliefs, attitudes, values, or behavior is called a Reference group.
People's perceptions of the world are formed through reference groups. It helps in creating a concrete opinion, beliefs, attitudes, and behaviors in this group will influence the lives of others. People in this group are always in point of comparison. These reference groups act as a help people better understand what usually has accepted behavior in society. Think about how many children look up to adults for guidance. A young boy might watch his father and see him as a model for how to behave. His father would be someone in his reference group.
Reference groups are of two types: Normative and Comparitive.
Normative- The people of this group have certain expectations and beliefs in their society.
Comparative - In this people compare themselves.
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A group that an individual identifies with and that influences beliefs, attitudes, values, or behavior is called a reference group.
A reference group is a group that is used to compare the beliefs, attitudes, values, or behaviour of another group.
- A reference group operates as a group that is used as foundation and/or base for conducting evaluations on other groups.
- In order to understand and predict behavioral patterns, a reference group is required.
- To understand one'e own perceptions, attitudes, beliefs, values, or behaviour, a reference group is required to help establish a baseline.
- A normative reference group and a comparative reference group are the two categories under which reference groups figure.
- Any committee with an internal unit can serve as an example of a reference group.
Therefore, a group that an individual identifies with and that influences beliefs, attitudes, values, or behavior is called a reference group.
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