Cause-related marketing can affect consumer tastes, if consumers are sympathetic to the cause and the brand and cause are seen as a good fit.
Consumer tastes are the goods and services that customers intentionally choose above competing options. Consumer preferences are so influential that they can alter how businesses operate.
Consumer preferences are said to represent the subjective (individual) tastes of distinct good bundles as evaluated by their utility. They give the consumer the option to rank these product bundles based on the utility they provide. Be aware that preferences are unaffected by pricing and money.
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