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Firms that hire (or encourage) well-known names to promote brand messages to their networks of followers are using Influencer marketing.
What is Influencer marketing?
Influencer marketing is a type of social media promotion that uses product placement and endorsements from figures with a reputedly high level of expertise in their respective fields.
To reach their target market, several brands use influencer marketing. Influencer marketing is used by well-known companies to promote their products for years by utilizing influencer marketing. Through social media, they aim their influencer marketing toward a younger demographic.
An influencer uses their platform to promote a brand's product in exchange for a commission based on sales. The fact that the influencer only receives payment for actual sales creates a slight bias in favor of the brands.
To know more about marketing refer to: https://brainly.com/question/13414268
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