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ING realized they needed to stop thinking traditionally about product marketing and start understanding about transformational leadership .
ING
The ING Group (Dutch: ING Group ] is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, wholesale banking, private banking, asset management, and insurance services. With total assets of US$1.1 trillion,[2] it is one of the biggest banks in the world, and ING group consistently ranks among the top 30 largest banks globally. It is among the top ten largest European companies by revenue.
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