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Successful firms realize that each target group requires a separate promotion mix.
What is a firm?
A firm is a for-profit enterprise that typically takes the form of a partnership and offers professional services like accounting or legal counsel. According to the philosophy of the firm, businesses exist to maximize profits.
The purpose of a promotional mix should be to convey to your target market the advantages, qualities, and values of the goods and services you provide. By doing this, you can stand out from the competition and increase sales.
To know more about the promotional mix refer to: https://brainly.com/question/20879094
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