With reference to Hofstede's framework, the USA is one of the most individualistic countries. Thus, he adopts Hofstede's framework plan in order to better motivate employees in the US.
As the business world becomes more global, employees will likely face someone from another country at some point in their careers, companies will negotiate with companies from other countries, and even employees of domestic companies will likely encounter someone from another country.
Furthermore, trends suggest that immigration, the movement of individuals from their home country to other countries, will still grow worldwide, a process that may contribute to creating companies’ Hofstede's framework increasingly diverse. Additionally, many multinational companies depend upon expatriates to run their local operations.
Hofstede's framework is a foreign employee who moves to and works in another country for an extended period of their time. All of those trends mean that in your career you're likely to encounter someone from a special culture in which the potential for cross-cultural tensions is high.
It's therefore important for any international management student to grasp culture to raise steel oneself for handling such tensions.
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