The business dimensions to be analyzes by the Marketing Manager and Financial controller includes:
- profitability
- liquidity
- solvency
- efficiency
- valuation.
Who is a Marketing Manager & Financial controller?
Marketing Manager are those managers that specializes in the development of marketing strategies for their organizations while the Financial controller is a top-hierarchy manager that oversees and controls the firm's day-to-day financial operations.
The main role of the Marketing Manager is to promote the firm's business, product, service etc while the main role of the Financial controller is to records and manages the accounting function.
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