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If you were marketing a product to a particular target market and you only knew the demographic characteristics, what product benefits (WIIFM, or “What’s in it for me?”) would you highlight in your marketing

Sagot :

Tundexi

The product benefits to be highlighted in the marketing based on demographic characteristics are

  • beneficial to particular age
  • beneficial to particular working class
  • beneficial to particular gender etc

What is the demographic segmentation?

In marketing, this refers to the segmenting of customers according to gender, age, ethnicity, family size, religion etc.

The use of demographic segmentation in marketing helps to provide the needs and want to consumers based on the demograph gathered from them.

Read more about demographic segmentation

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