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You've learned that many online websites use tracking and targeting. This helps them market and advertise to your specific interests. What are the positives and negatives of online tracking and targeting?

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The positives of online tracking and targeting are:

  • It could lead you to have access to great deals.
  • It can help to manage online presence.
  • it can help you to get financial information as well as other forms of information.

What are the negative benefits of tracking?

  • It can lead one to feeling exposed by the fact that important information is left in the open.
  • It can bring about deals that are not very relevant.
  • It can create a situation where there would be information sharing across different devices.

What is online tracking?

Online tracking is the term that refers to following up and collecting of the information of online user. This information describes the behavior of the user by noting the websites they visit and other things they do online.

Online tracking has beneficial and non beneficial sides that online users weigh up. It is achieved using some tools, some of the online tracking tools are Adobe analytics, Go ogle analytics, Fathom and so on.

Read more on website tracking here: https://brainly.com/question/8054748

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