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Sagot :
As Lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.
What is encoding?
- Humans primarily communicate via encoding and decoding messages. The individual who completes and transmits the message is understood as the encoder.
- The encoder must establish how the audience will analyze the message and create required changes to assure that the audience decodes the message as intended.
- Encoding is the procedure of transforming ideas into language. The message exists transmitted by the encoder utilizing a "medium" such as a phone call, email, text message, in-person conference, or another communication method.
- Different signals need different groups of conscious thought when they are encoded. The encoder should also manage for any "noise"—such as other messages, distractions, or effects—that could obstruct their message.
Hence, As Lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.
To learn more about encoding refer to:
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