As Lynn is working on documenting the text that will be incorporated into a new publication ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.
What is encoding stage?
- Encoding is the first step of the memory process. Encoding occurs when information is summarized into a form that can be processed mentally.
- Information from the background is constantly reaching your senses in the forms of stimuli.
- Encoding allows you to modify the stimuli so that you may put it into your recollection.
What are the 3 types of encoding?
There are three main regions of encoding memory that make the journey possible: visual encoding, acoustic encoding and semantic encoding.
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