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A qualitative forecasting method which utilizes structured questionnaires submitted to potential customers soliciting opinions about potential products to estimate likely demand is called a market survey.
What is a market survey?
- A market survey is a survey research and analysis of the market for a certain good or service that looks at consumer preferences.
- A review of various client capabilities, including investment characteristics and purchasing power. Market research surveys are instruments for directly obtaining feedback from the target market to comprehend their traits, expectations, and needs.
- For emerging goods and services, marketers create innovative and interesting strategies, but their efficacy cannot be guaranteed.
Marketers must identify the features and product categories that the target audiences would readily accept for these to be successful. By doing this, a new path can be guaranteed to succeed.
Know more about market survey with the help of the given link:
https://brainly.com/question/13532910
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