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A firm may opt to pay millions of dollars for celebrity endorsements in order to signal to consumers that the advertised product is appealing and likely to be popular.
A consumer is defined as an individual or business that consumes or uses goods or services. A customer is a buyer in the economy who buys goods and services and can exist as a consumer or as a sole customer.
Consumers are sometimes contrasted with producers. For example, a company that manufactures toothpaste is a producer. And if you buy this toothpaste, you are a consumer. However, be aware that people often produce and consume the same item.
It is the producers and consumers who buy and sell. Producers create or produce goods and provide services, and consumers buy those goods and services with money. Most people are both producers and consumers.
Learn more about consumers here: https://brainly.com/question/380037
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