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A qualitative forecasting method that utilizes structured questionnaires submitted to potential customers soliciting opinions about potential products to estimate likely demand is build-up forecasting.
Build-up forecasting
It is referred to as zero-based sales forecasting.
Market identification: describe the market for the product/service being investigated by checking all the appropriate industries.
Market diagnosis: analyze the basis for evaluating the number of institutions within that industry that are likely to utilize the product/service.
The objective of a bottoms-up forecast should be to output informative data that leads to decision-making backed by tangible data.
Bottom-up forecast models enable administration teams to develop a better perception of their company, which precedes improved functional decision-making.
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