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Firms pursuing a global standardization strategy focus on the realization of location and experience curve economies.
What is a global standardization strategy?
The capacity to apply standardized marketing messaging and campaigns across markets, regions, and cultures is referred to as a global standardization strategy. Global standardization is used by the world's largest brands, such as Adidas and Coca-Cola, to offer a consistent brand experience across countries and languages.
For example, the Coca-Cola Company uses global standardization in marketing by keeping the product's presentation largely consistent throughout markets. Even though several languages are shown on the items, the corporation uses the same design motif.
These advantages include cost reduction, international price reduction, competitive decrease, market position consolidation, and promotion of a distinct international image.
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