The main global implication of a marketing strategy is the orientation toward meeting customer needs that results in increased customer satisfaction.
This global implication can be achieved only once you have identified your target market and the characteristics of your targeted customers through surveys and market studies Thus, this way you can focus on strategies to serve your customers better than your competition and achieve customer satisfaction.
A marketing strategy has important implications for product design and promotion. Once you know what your customers want, you have to just ensure that the product features meet their needs.
Hence, your company can increase both sales and profitability with improved customer satisfaction and innovative products.
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