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Sagot :
Nat gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its integrated market communication likewise a marketing strategy.
What Exactly Is a Marketing Plan?
- A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy.
- The value proposition of the business, critical brand messages, information on target customer demographics, and other important components are all included in a marketing plan.
What is market communication?
- The messages and channels that marketers use to communicate with their target markets are referred to as marketing communications, or marcom.
- Traditional advertising, direct marketing, social marketing, presentations, and sponsorships are a few examples of marketing communications.
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