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Under armor developed dynamic advertising, sponsorships of sports leagues, a creative web site and celebrity spokespeople to promote their sports and clothing products. under armor is engaged in Integrated Marketing Communications. The process of merging marketing communication components including public relations and social media is known as integrated marketing communication (IMC).
Audience analytics, business development principles, and advertising into a brand identity that is consistent across multiple media channels. As previously stated, Integrated Marketing Communications can coexist with the five primary communication tools. Coke's share a coke with' campaign, which used unified messaging across TV, Social, Outdoor, and Display, led to a 7% increase in Coke consumption.
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