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Evaluating a product idea to determine its likelihood of success is technological forecasting product screening. The stage of the new product development process known as idea screening comes after idea (or concept) generation. It is based on data from experience and market research and frequently involves the use of scoring models, checklists, or personal assessments.
Idea screening guarantees that the product development process satisfies both corporate goals and customer expectations for every firm. A crucial phase of developing a new product is idea screening. It's common for a new product idea to need to be screened before development can move forward.
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