The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, samples, and contests, is known as?

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03-08-2022
Business

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The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, samples, and contests, is known as?

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-08-17T03:15:48-04:00

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, samples, and contests, is known as publicity.

Publicity is the process of communication about a brand, offering, or a business by placing different commercially significant news about it in the media without paying for time and space directly.

In simple and general terms, publicity is the movement of information to the public through media coverage such as trade shows and other non-paid mass media sources.

Publicity is not a process but a result of a good public relations strategy where the marketers generally succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc.

To know more about publicity here:

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