Sam owns a firm that produces tomatoes in a purely competitive market. the firm's demand curve is a vertical line. Vendors cater to a particular clientele and their set of needs in vertical markets, often known as "verticals," which are commercial niches. Due to the low overhead and flexibility to reach a global audience, ecommerce companies are increasingly catering to vertical sectors.
An industry, trade, profession, or other group of clients with specialized demands may be the focus of a vertical market, where suppliers cater to those needs with products and services. Sam owns a firm that produces tomatoes in a purely competitive market. the firm's demand curve is a vertical line.
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